Performance of Top 5 Wellness Apps in the US for Q4 2022

In the fourth quarter of 2022, the top 5 wellness apps in the United States exhibited diverse performance trends across downloads, revenue, and active user metrics. Data sourced from Sensor Tower provides a closer look at these trends.

Calm saw a strong finish to the quarter. Weekly revenue peaked at around $1M in the last week of December, following a steady rise from late September. Weekly downloads reached their highest at approximately 124.5K in the final week, showing a significant increase from mid-quarter. The active user base hovered around 1.5M throughout the quarter, with a slight uptick towards the end.

Headspace: Sleep & Meditation maintained consistent weekly revenue, averaging around $500K. The app experienced a notable spike in downloads, peaking at 46K in the last week of December. Active users also showed a positive trend, increasing from about 719K at the start of the quarter to 750K by the end.

Paired: Couples & Relationship had a steady stream of weekly revenue, averaging around $200K. Downloads fluctuated, peaking at approximately 77.8K in early October and dropping to around 53.2K by the end of December. Active users remained stable, averaging around 520K throughout the quarter.

BetterSleep: Relax and Sleep saw a gradual increase in weekly revenue, reaching about $224K in mid-November. Downloads peaked at 99K in mid-October but saw a decline towards the end of the quarter. Active users showed a steady rise, peaking at approximately 380.5K in mid-December.

Waking Up: Meditation & Wisdom had a more modest performance. Weekly revenue peaked at around $234K at the start of the quarter, with a slight decline to approximately $221K by the end of December. Downloads saw a significant spike in late October, reaching 9.2K. Active users remained relatively stable, averaging around 44K throughout the quarter.

These insights highlight the dynamic nature of the wellness app market in Q4 2022. For more detailed analytics and insights, visit Sensor Tower.